Polaroid EB Now+ Gen 2 Black

Welcome to the beautifully imperfect world of Polaroid photography with the Polaroid Now Generation 2 camera. The classic, iconic analog instant camera comes with autofocus, a self-timer, and double exposure. All in a classic design, and now made with 40% recycled materials. Compatible with Polaroid i-Type & 600 film in the original Polaroid instant film format.

Real Life is beautifully imperfect

Sometimes it's messy and unexpected. It's beautifully imperfect - just like Polaroid Photography. Polaroid Now Generation 2 instant camera out now.

Autofocus 2-lens system

In other words: take sharper shots. The Polaroid Now selects which lens is suitable, meaning you can take beautiful photos in more places, more often, with less hassle — even without the flash.

Classic look, better materials

The iconic camera retains its style, but is now made with 40% recycled materials.

Capture with iconic Polaroid film